http://sinsofgreenwashing.org/media-room/press-releases/
http://www.bp.com/genericarticle.do?categoryId=2012968&contentId=7064912
1. The
the expense of potentially more serious concerns. In other words, when marketing hides a
trade-off between environmental issues.
environmentally-preferable just because it comes from a sustainably-harvested forest.
Sin of the Hidden Trade-Off occurs when one environmental issue is emphasized atPaper, for example, is not necessarily2. The
evidence or third-party certification.
claim various percentages of post-consumer recycled content without providing any
supporting details.
Sin of No Proof happens when environmental assertions are not backed up byOne common example is facial tissue products that3. The
meaningless.
formaldehyde are all naturally occurring, and poisonous. ‘All natural’ isn’t necessarily
‘green’.
Sin of Vagueness occurs when a marketing claim is so lacking in specifics as to be‘All-natural’ is an example of this Sin. Arsenic, uranium, mercury, and4.
certification-like image to mislead consumers into thinking that a product has been through a
legitimate green certification process.
The (new) Sin of Worshiping False Labels is when marketers create a false suggestion orOne example of this Sin is a paper towel product2
whose packaging has a certification-like image that makes the bold claim that the product
‘fights global warming.’
5. The
emphasized. One example is the claim that a product is
by law.
Sin of Irrelevance arises when an environmental issue unrelated to the product is‘CFC-free’, since CFCs are banned6. The
feel ‘green’ about a product category that is itself lacking in environmental benefits.
cigarettes are an example of this Sin.
Sin of Lesser of Two Evils occurs when an environmental claim makes consumersOrganic7. The
is products falsely claiming to be Energy Star certified.Sin of Fibbing is when environmental claims are outright false. One common example